Mailing Lists

With email lists, organizations can quickly and cost-effectively deliver thousands, even millions, of messages simultaneously over the Internet. Email newsletters can be personalized and conveniently distributed to customers, partners or members. In addition, email discussion groups can be used for interaction among subscribers for special projects, workgroups or committees. In order to maximally exploit this channel, it is important to use reliable management software that allows to automate administrative tasks, such as subscriptions, sign-offs, archiving and bounce handling, making mass email communication possible. With database integration, e-mail customization and personalization features can even be added to your communication for an enhanced response ratio.

ListServ

LISTSERV has set the industry standard for email list management software since 1986.
Email list management software is used to handle and automate the administration of opt-in email lists, such as email newsletters, announcement lists and discussion groups. This type of software performs many functions that would otherwise have to be managed manually, such as automatic handling of subscriptions, sign-offs, email bounces and message archives. High-quality email list management software also provide security features that keep your lists secure and free from viruses and spam.

Functions provided by email list management software:

• Automatic Subscriptions and Sign-Offs: People can automatically subscribe and unsubscribe to email lists without the list owner's involvement. This can be done using a Web form or by email.
• Automatic Bounce Handling: Email list management software automatically handle bounces, regardless if the bounce is due to a bad email address, a full mailbox or an inoperational mail server.
• Automatic Archiving: Every message posted to an email list is automatically placed in searchable list archives for future reference and made available to subscribers.
• Automatic Virus Scanning: High-quality email list management software automatically scan all email messages for viruses before delivery. Since email lists involve distribution of large volumes of email, this type of integrated virus protection is critical.
• Automatic Responses: Email list management software automatically send out templated email messages in response to events, such as subscriptions and sign-offs.

Download the ListServ datasheet (pdf,181 Kb)
Learn more about ListServ at http://www.lsoft.com